Use cases
Use cases your teams recognise in ten seconds.
Forty-eight workflows across customer operations, sales, finance, HR, legal and IT, each with the pain, the AI step, the human review and an example of the metric we track.
- Pain6hr first responseWhat the team names first
- AI stepAuto-classify by intentBergAuto, scored
- ReviewQA 5% sampleNamed reviewer
- Metric75% faster routingTracked weekly
Systems: Zendesk, SalesforcePilot fit: Yes
- Pain
The problem a team names first.
- AI step and review
What automation does, and who checks it.
- Metric
The number the pilot is measured on.
Use-case library
48 workflows across six functions.
Filter by function or search by system. Every row is a workflow BergLabs scopes and runs.
Showing 48 of 48 workflows
| Use case | Function | Pain | AI step | Review | Systems | Metric | Pilot fit |
|---|---|---|---|---|---|---|---|
| Ticket triage + routing | CX | 6hr first response | Auto-classify by intent | QA 5% sample | Zendesk, Salesforce | 75% faster routing | Yes |
| Refund/returns decision support | CX | Policy inconsistency | Draft decision with evidence | Always reviewed | Zendesk, Shopify | AHT -32% | Pilot |
| QA sampling + coaching | CX | Random uneven sampling | Risk-weighted select | All sampled reviewed | Zendesk, Aircall | QA coverage +200% | Yes |
| Escalation handling + approvals | CX | VIP issues buried | Route by severity | Manager approval | Intercom, Salesforce | Escalations -28% | Yes |
| Knowledge base gap detection | CX | Repeated unresolved topics | Cluster unanswered intents | Content QA review | Zendesk, Notion | Deflection +18% | Pilot |
| PII/compliance checks in customer comms | CX | Risky customer replies | Detect PII and policy terms | Always reviewed | Genesys, Zendesk | 100% policy scan | Yes |
| Call/chat summarisation + disposition | CX | Manual after-call work | Summarise and tag | QA sample | Aircall, Intercom | Wrap time -45% | Yes |
| Customer sentiment tagging | CX | Missed churn signals | Classify sentiment and risk | Reviewed sample | Freshdesk, Salesforce | Churn flags +30% | Pilot |
| Lead enrichment + validation | Sales | Manual data lookup | Auto-enrich profile | Approval at scale | Salesforce, HubSpot | 60% time saved | Yes |
| Lead routing + territory assignment | Sales | Slow handoff to reps | Recommend owner and route | Exception review | Salesforce, ZoomInfo | Lead response -40% | Yes |
| Pipeline hygiene + duplicates | Sales | Dirty CRM records | Detect duplicates and gaps | Ops approval | Salesforce, HubSpot | Pipeline accuracy +22% | Yes |
| Account intent scoring | Sales | Signals scattered | Score account intent | Threshold review | Marketo, Apollo | SQL lift +16% | Pilot |
| ABM campaign QA | Sales | Personalisation errors | Check audience and copy | Human signoff | Marketo, Salesforce | QA defects -54% | Yes |
| MQL to SQL handoff | Sales | Lead leakage | Validate criteria and route | Revenue ops approval | HubSpot, Outreach | Leakage -35% | Yes |
| Outreach personalisation with review | Sales | Generic outbound | Draft account-specific notes | Rep approval | Outreach, Apollo | Reply rate +24% | Pilot |
| Forecasting data integrity | Sales | Missing close data | Flag field and stage gaps | Manager review | Salesforce, Clari | Forecast variance -18% | Pilot |
| Payment reconciliation + dispute resolution | Finance | 8% reconciliation gap | Match payments and disputes | Exception only | NetSuite, Stripe | Unmatched items -40% | Yes |
| Invoice intake + exception triage | Finance | Invoice backlog | OCR + match | Exception only | NetSuite, SAP | Cycle time -52% | Yes |
| Vendor onboarding checks | Finance | Compliance gaps | Doc check + flag | Always reviewed | Workday, DocuSign | 100% audit pass | Pilot |
| Expense classification + audit | Finance | Policy drift | Classify expense and flag | Audit sample | SAP, Expensify | Audit exceptions -30% | Yes |
| AR collections workflows | Finance | Aging receivables | Prioritise and draft follow-up | Finance approval | NetSuite, Salesforce | DSO -12% | Pilot |
| Month-end close support | Finance | Close checklist scattered | Track evidence and gaps | Controller review | NetSuite, BlackLine | Close faster by 3d | Pilot |
| Tax document validation | Finance | Missing tax evidence | Validate documents | Always reviewed | SAP, Drive | Error rate -45% | Pilot |
| Procurement approval workflows | Finance | Slow approval routing | Route by policy and amount | Approver signoff | Coupa, Slack | Approval TAT -38% | Yes |
| Employee onboarding workflow ownership | HR | Multi-system handoff | Workflow orchestration | Document verify | Workday, Okta | 40% TAT cut | Yes |
| Document verification | HR | Manual ID checks | Extract and validate fields | Always reviewed | Workday, BambooHR | Verification -50% | Yes |
| HR ticket triage + routing | HR | Employee tickets misrouted | Classify topic and urgency | QA sample | ServiceNow HR, Slack | Resolution -35% | Yes |
| Benefits enrolment QA | HR | Enrolment errors | Check forms and eligibility | HR approval | Workday, Benefits | Errors -42% | Pilot |
| Performance review prep | HR | Review packets late | Summarise inputs | Manager review | Workday, Lattice | Prep time -60% | Pilot |
| Internal mobility processing | HR | Role-change handoffs | Match candidate and role data | Recruiter approval | Greenhouse, Lever | Cycle time -28% | Pilot |
| Offboarding workflows | HR | Access left open | Coordinate checklist | IT and HR signoff | Okta, Workday | 100% checklist close | Yes |
| Compliance training tracking | HR | Training gaps | Detect missing completion | HR review | Workday, LMS | Compliance +25% | Yes |
| Clause extraction + risk flagging | Legal | Manual contract review | Extract + risk flag | Always reviewed | Ironclad, DocuSign | 62% faster review | Pilot |
| Compliance document checks | Legal | Evidence gaps | Check required docs | Compliance approval | OneTrust, Drive | Audit prep -40% | Yes |
| Evidence pack preparation | Legal | Audit packets slow | Assemble evidence | Reviewer signoff | Logikcull, Drive | Pack prep -55% | Yes |
| Contract redlining workflows | Legal | Redlines inconsistent | Suggest clause changes | Lawyer approval | Ironclad, Word | Turnaround -30% | Pilot |
| Policy update tracking | Legal | Stale policy references | Detect impacted docs | Owner approval | OneTrust, Notion | Policy drift -35% | Pilot |
| Regulatory filing prep | Legal | Filing evidence scattered | Track required inputs | Compliance review | OneTrust, DocuSign | Filing TAT -25% | Pilot |
| GDPR/CCPA request handling | Legal | Request SLA risk | Classify and route request | Always reviewed | OneTrust, Zendesk | SLA misses -60% | Yes |
| Vendor contract review | Legal | Vendor risk unseen | Extract terms and flags | Legal approval | Ironclad, Coupa | Risk flags +40% | Pilot |
| Incident triage + routing | IT | Slow MTTR on tier-1 | Auto-categorise | Sample QA | ServiceNow, Jira | MTTR -45% | Yes |
| Access request approvals | IT | Approval queues stuck | Check role and policy | Manager approval | Okta, ServiceNow | Approval TAT -50% | Yes |
| Change request triage | IT | Change risk unclear | Classify impact and risk | CAB review | Jira, Datadog | Change failure -20% | Pilot |
| Asset onboarding | IT | Asset data incomplete | Validate owner and device | IT approval | ServiceNow, Jamf | Asset gaps -48% | Yes |
| Security alert triage | IT | Alert overload | Enrich and prioritise alert | Analyst review | CrowdStrike, Datadog | TTM -42% | Pilot |
| Patch deployment QA | IT | Patch evidence missing | Track rollout and evidence | Change approval | Datadog, Jira | Patch QA +35% | Pilot |
| License audit | IT | Unused seats hidden | Detect usage gaps | IT ops approval | Okta, SaaS tools | Spend -18% | Yes |
| IT ticket auto-resolution with review | IT | Tier-1 queue overload | Draft resolution path | Reviewer approval | ServiceNow, Slack | Deflection +22% | Pilot |
| No workflow matches that search. Clear it or choose All. | |||||||
Metrics are the outcome tracked for each workflow in BergLabs engagements; pilot targets are agreed per engagement. System names show where the workflow has run, not partnerships.
By function
Eight workflows in each function.
- 8 workflows
Customer operations
Ticket triage before the queue. Refunds and returns that still need a person.
- 8 workflows
Sales & marketing
Leads enriched and routed to the right owner. Campaign audiences and copy checked before launch.
- 8 workflows
Finance & accounting
Invoices matched, exceptions routed to an owner. Payments reconciled before month end.
- 8 workflows
People & HR
Onboarding packets owned end to end. Documents verified before day one.
- 8 workflows
Legal & compliance
Clauses extracted and risk flagged for a lawyer. Obligations tracked against owners and dates.
- 8 workflows
IT operations
Tier-1 incidents categorised and routed. Access requests checked against role and policy.
Pilot intake
Start with the workflow your team already recognises.
Name the row. We map it to your systems and return a 4-week pilot plan within one business day.
Questions
Questions about the use-case library
Where the rows come from and how to read them.
The library
Where do these use cases come from?
From the workflows BergLabs scopes and runs across six functions. Each row names the pain, the AI step, the review path, the systems touched and the metric tracked.
Are the metrics guaranteed?
No. Each metric is the outcome tracked for that workflow. Pilot targets are agreed at scoping and reported weekly.
What does pilot fit mean?
Yes marks workflows that fit a standard 4-week pilot as written. Pilot marks workflows where the pilot first confirms rules, data access and review paths.
Can you run a workflow that is not listed?
Yes. The library shows common patterns; most pilots adapt one of them to your systems and rules.
Start with the workflow your team already recognises.
Pick a row, or describe your own. We return a pilot path within one business day.